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How We Know What Isn't So: The Fallibility of Human Reason in Everyday Life, by Thomas Gilovich

It's a popular belief that infertile couples who adopt will not infrequently be able to conceive after their adoption. Many people accept this as true, and some can provide anecdotal evidence. The problem, Thomas Gilovich explains, is that it's not actually true: there's no statistical correlation to indicate that couples having fertility problems who choose to adopt are more likely to conceive than couples having fertility problems who do not. Certainly, some couples who adopt because they cannot have children of their own do become pregnant -- but some couples who are having similar infertility problems who don't adopt also eventually become pregnant.

It's a popular belief that a run of successes predicts further successes -- that a player who has sunk three baskets in a row has 'hot hand,' and is more likely to sink a fourth than his teammate who missed two baskets, even if the two have similar season-long averages; that if the cards or the dice are going your way, they will continue to go your way. Again, Gilovich points out, this just isn't true. Runs of good luck are just that -- good luck: the likelihood that a player will sink the next basket has something to do with his skill and long-term average but nothing to do with his prior streak, or lack thereof; the likelihood that the next dice roll will come up in your favor is pure chance, assuming nobody's rigging the dice.

So why do these beliefs persist? That's what the book is about -- not why the beliefs are wrong (although Gilovich explains the statistical background used to determine the falsity of these beliefs), but why people believe them anyway. Why people know things, firmly and without question, that are simply not true.

The book has three sections: "Cognitive Determinants of Questionable Belief" (that is, what's going on in your brain when you assume something that isn't true), "Motivational and Social Determinants of Questionable Belief" (that is, what about human psychology and social networks rewards you for assuming something that isn't true), and "Examples of Questionable Beliefs" (brief rundowns of several common types of questionable beliefs -- belief in certain kinds of alternative health practices, belief in certain interpersonal strategies of dubious usefulness, and belief in ESP and psi powers -- along with examinations of the research into their utility, and why they likely remain popular beliefs despite the lack of evidence).

(One thing to note; the book came out in 1993, which means it's... geez, 16 years old now? It doesn't seem dated, but I don't know how much research in the past decade-and-a-half has happened about these topics, so.)

I don't want to spoil the book too much, but I will give some examples of the kinds of reasons that people believe these things, which fall into a couple of broad categories. One is, ironically, not so much that we're rational as that we're sort of hyperrational: we look for patterns and explanations for data that has no pattern or explanation, data that is random. We believe that three things in a row -- successful baskets, coins that come up 'heads,' whatever -- must mean something. Another is that we try too much to extrapolate from small amounts of data, and we privilege anecdotes. This is why one example of a couple who adopted and was subsequently able to conceive trumps all the statistic in the world, for many people. But mostly, we see what we expect to see, what we want to see, and what we think others will see -- or what we think others will want us to see.

The book was written in a brisk, entertaining style without being too colloquial (some people can pull off colloquial, but some can't, and I'd much rather someone not try than try and fail). It was very readable, and in fact was a fast, compelling read. I don't have the expertise to asses their research, and, as I said, it's likely this is some degree of out-of-date, but it was really interesting either way, and made me think a lot about... well, the way I think.

Running Tally:

Total Books: 13
Fiction: 2
Non-Fiction: 11
POC Author: 2

Date: 2009-03-07 11:15 pm (UTC)
From: [identity profile] theinated.livejournal.com
wow. i want that book now.

Date: 2009-03-08 12:38 am (UTC)
From: [identity profile] coraa.livejournal.com
It's definitely worth a read! I also liked his personal fiance-specific book about why people do stupid things, Why Smart People Make Big Money Mistakes.

Date: 2009-03-08 02:30 am (UTC)
From: [identity profile] laurele.livejournal.com
I think I prove those "run of luck" beliefs false. I ran for town council twice and for Democratic Committee district representative three times and didn't win any of those races though I did well in all of them. Yet I am completely convinced with all my mind, heart, and soul that I will win my next race. So much for these silly patterns.

Date: 2009-03-08 02:53 am (UTC)
From: [identity profile] archonsengine.livejournal.com
A very interesting quirk of the "hot hand" fallacy: it's not a fallacy in poker. This is partly due to the fact that your opponents believe that you're hot, and thus will stay hot. So the fact that enough people believe it actually makes it true in this context!

Date: 2009-03-08 05:07 am (UTC)
From: [identity profile] jmpava.livejournal.com
Granted, that's because so much of poker is as much about perception as the actual logic of the cards. I mean, obviously that's PART of it, but, well, you certainly know what I mean. That is, once its something that IS a significant or primarily psychological endeavor suddenly such things are valid simple because people believe they are.

Date: 2009-03-08 05:11 pm (UTC)
From: [identity profile] archonsengine.livejournal.com
That's true, but it does run a little deeper that that. Once people get in the habit of losing to you, it's harder for them to consider beating you. This is true both short- and long-term. Also, by "playing your hot streak", you generally get to throw in a few extra hands that aren't particularly good, but you play as if they are. It's a useful bluffing technique.

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